The goal of any digital business transformation is not only to modernise or digitise existing processes to achieve greater operational efficiency, but also to help the organisation cope with new technologies that are changing at breakneck speed as well as to facilitate faster time-to-market for new products.
This is according to international CRM vendor Bpm’online.
In its e-book How to fuel your digital transformation in 2017, Bpm’online notes that as a combination of processes, people, information and technology that is focused on resolving operational business problems, BPM is crucial to the entire digital transformation process.
“Driven by the need for speed and agility, along with the traditional needs of efficiency and optimisation, organisations are now turning to BPM as a key driver of digital transformation. BPM helps to identify high impact processes where digitalisation can make a real difference and process innovation leads to gaining a competitive advantage and more value,” the company says.
High impact processes
So which “high impact processes” should be the focus of BPM initiatives?
Forrester Research’s 2016 Digital Business Automation Survey found that 46% of businesses quizzed placed improving customer experience at the top of their business process improvement initiatives, compared with just 21% two years before. This had knocked cost reduction from being the top priority BPM projects into a lowly third spot behind digital transformation. Looking ahead, Forrester predicted digital transformation would become the key priority for BPM efforts, followed by customer experience.
This is not surprising when one considers that according to a 2016 Gartner report (Create an Industry Vision for Digital Business), CEOs expect that 41% of enterprise revenue – generated mainly from customers – will come from digital business by 2020, almost double what it was in 2015.
With speed essential for digital business, Bpm’online believes the ability to quickly prototype and deploy new processes is an absolute must. “In order to achieve this, businesses should utilise the genuinely intelligent, easy-to-use BPM tools that focus on rapid customer-centric innovations,” the company says.
BPM solutions with low-code development and modelling capabilities allow users with no IT background to build and launch a process. “Low-code development, in turn, drastically cuts the expanses on digital transformation process and on the IT maintenance overall,” notes Bpm’online.